Roberto Vigoreaux Lorenzana Y Mary Ann Cortés Camacho, Etc. v. Quizno´s Sub, Inc.; Aprendo Strada, Inc. Y Otros

**What Happened:** Roberto Vigoreaux Lorenzana, a public figure in Puerto Rico, sued Quizno's Sub restaurant chain after the company used his photograph in a commercial advertisement without his permission or payment. Vigoreaux claimed that Quizno's violated his right to privacy and his right to control how his image was used commercially. The company had taken his photo and used it to promote their business without asking him first or compensating him for using his likeness. **What the Court Decided:** The Puerto Rico Supreme Court sided with Vigoreaux, overturning earlier court decisions that had favored Quizno's. The court ruled that Vigoreaux's right to privacy and control over his own image was more important than the company's right to free commercial speech. The court found that Quizno's had illegally used his photograph for commercial purposes without authorization. **Why This Matters for Workers:** This ruling establishes that employers cannot use workers' photos or images in advertising or promotional materials without permission, even if the person is well-known. Workers have the right to control how their likeness is used commercially and should be compensated when companies profit from using their image in marketing campaigns.